Adam Mosseri, Head of Instagram, has revealed tips for posting Reels on the platform. They include:

• No watermarks
• Use music or dynamic audio
• Make Reels 3 minutes or less
• Post consistently
• Experiment

Instagram has also revealed the key things to know about ranking. The best way for users to maximise their reach is to have their content show up to people who don’t yet follow them in recommendations, which are an increasingly important part of the app.

Here are five tips to help make your content eligible for recommendations:

• No watermarks
• Add audio, especially for photos or carousels
• Make sure videos are 3 minutes or less
• Post original content
• Check Account Status in profile settings to confirm that account is in good standing