The British men’s grooming brand, Hawkins & Brimble has partnered with Twentieth Century Fox and Regency Enterprises to celebrate the release of Bohemian Rhapsody. Ahead of the UK cinema release on 24 October, Hawkins & Brimble have produced a range of exclusive pack designs themed around the movie for Sainsbury’s, Waitrose and online at hawkinsandbrimble.co.uk. 

The Bohemian Rhapsody promotional packs will run across six products; shave cream, aftershave balm, matt hair clay, body wash, face wash and a moustache wax. The packaging will feature the film’s key art, and a competition to win a luxury Trip to Tokyo that can be entered online on Hawkins & Brimble’s website. 

The limited-edition pack designs are also available at a free-entry pop-up shop and exhibition located at 3 Carnaby Street. An expert barber will be in the shop doing wet shaves and trims. Visitors will also have the opportunity to immerse themselves into the ultimate Queen experience with a showcase of photographs, prints, footage and show-stopping costumes. The store will also stock official film merchandise and Queen-inspired products. Visitors to the pop-up shop and exhibition can also expect experiential activity including a visit from the official Madame Tussauds’ Freddie Mercury waxwork. 

Send me the free DIARY daily of industry updates