Date posted on DIARY directory: Friday 7th September 2018
Global fashion and beauty retailer, Harvey Nichols has unveiled the first issue of its new Harvey Nichols print magazine 12 years on since its last edition. Produced in-house, the magazine will run 60,000 copies of its first issue – 50,000 were distributed with Tuesday’s Evening Standard across selected areas of London, while the remaining 10,000 copies will be distributed to customers across all of its UK stores as well as in Dublin.
The September issue marks an important moment for the business as Harvey Nichols has re-branded to Holly Nichols for the month to celebrate its campaign ‘Let’s hear it for the girls’. The retailer has unveiled a new illuminated ‘Holly Nichols’ sign on the front of the Knightsbridge store, as well as introduced branded shopping bags,signage and other collateral across the flagship and regional stores – so it’s only fitting that the first issue of the new magazine is dedicated to Holly.
The bi-monthly A3 magazine includes further information on the Holly campaign as well as bespoke fashion stories, content and interviews with designers such as Dries van Noten and influencer turned shoe designer, Leandra Medine.
Advertising is also being handled in-house and the first issue includes key international brands such as Stella McCartney, Calvin Klein and Estée Lauder.
The next issue is scheduled to be delivered at the start of November and will be dedicated to Harvey Nichols Christmas campaign, exclusive gifting and seasonal offer.