For its 175th anniversary, Harrods has announced the launch of its new Harrods own-brand department, with a focus on timeless style, innovative detail and exceptional quality. The new Harrods collections will launch throughout 2024 and 2025.

As the new gift lines launch from July 2024, so too will a bespoke destination for the Harrods branded products. A newly imagined space for own label launches in July 2024 and 2025, housed in Harrods Lower Ground Floor, customers can expect a one world of Harrods-branded products to discover.

From July 2024, Harrods luxury stationery and accessories will launch in-store and online, showcasing new lines of bags and small accessories through to the finest quality of leather-bound notebooks and hand-crafted paper items.

From Autumn, cashmere and nightwear will take the lead. As well as quality staples, Harrods Christmas gifts, decorations and feasting favourites will also signal the start of the festive season; revamped and reimagined alongside the launches in Harrods own-brand product.