Zoe Willis has been appointed Commercial Director of Harper’s Bazaar, commencing her role on 6 April. Zoe will be responsible for defining the commercial strategy for luxury, focusing on the delivery of imaginative and new revenue-generating opportunities across the brand’s portfolio of assets. Zoe was previously Partnerships Director at Condé Nast where she was responsible for maximising commercial content and developing affiliate and marketing partnerships across the company’s digital portfolio. Prior to that she spearheaded Condé Nast’s native advertising strategy. Zoe has also held senior positions at companies including Head of Sponsorship at ITV, Head of Advertising and Sponsorship EMEA at Walt Disney and Advertising Sales Director at NET-A-PORTER. 

Reporting directly into Jacqueline Euwe, Group Publishing Director, Zoe will work closely with the senior commercial team on the development of key strategies to grow revenues as well as securing and managing content partnerships across the luxury portfolio. 

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Harper’s Bazaar in 'consumer magazines'