HARPER Collective, the sustainable luxury luggage and travel accessories brand founded by Jaden Smith and Sebastian Manes, has appointed PURPLE NY to manage its USA communications, media relations and VIP strategy.

Established in 2023, HARPER COLLECTIVE produces travel goods from recycled ocean plastic and recovered fishing nets. Each piece features hard-shell silhouettes, bespoke interior linings and durable hardware.

PURPLE will use its network across the lifestyle, fashion and culture sectors to drive USA media coverage and VIP placements for the brand.