Haircare brand Moroccanoil has appointed professional tennis champion Aryna Sabalenka as its new global brand ambassador. The brand has been the Official Haircare Sponsor of the Miami Open.

Sabalenka holds multiple Grand Slam titles. She will headline Moroccanoil's global campaigns and collaborate on exclusive content.

"As our relationship with tennis has continued to evolve, partnering with Aryna felt like the perfect next match," said Marina Kirschner, Senior Vice President of Global Marketing, Moroccanoil. "She is an incredible athlete, but what truly sets her apart is how she connects with people. She brings strength, authenticity, and undeniable energy both on and off the court. Aryna's global influence aligns perfectly with our mission to inspire and engage communities worldwide."

"Whether I'm walking onto the court in front of thousands of fans or getting ready for an event, confidence changes everything. When I feel good, I can focus on what I do best. Moroccanoil has been one of those brands I've genuinely loved using for years because it always makes my hair feel healthy, effortless, and ready for whatever the day brings," said Aryna. "That's why this partnership is so exciting for me-it feels authentic. I'm proud to work with a brand that helps people feel empowered and comfortable being themselves."