Professional haircare brand Matrix has announce global girl group KATSEYE as its new global brand ambassadors. This partnership brings together a 40-year legacy of professional, inclusive haircare with one of today’s most magnetic global groups, representing a new era of individuality, self-expression, and culture.

By welcoming KATSEYE, the brand reinforces its commitment to Matrix Joy - the belief that haircare should be empowering, uncomplicated, and a source of joy every day. 

As global brand ambassadors, KATSEYE will star in Matrix Moves, a 2026 global campaign that celebrates the intersection of hair and motion.