Date posted on DIARY directory: Monday 17th March 2025
PURPLE has been appointed to represent haircare brand, amika in the UK. As part of the integrated PR campaign, PURPLE will help execute the UK media and influencer strategy, new product launches, partnerships and events.
amika is a Brooklyn-born, salon-raised haircare brand and a friend to all hair, hairstylists, the planet, and you. Rooted in clinical results, amika has 11 collections and counting, formulated for all strands and powered by their superfruit soul, sea buckthorn berry.