MUSE Communications has been appointed to look after the communications strategy and media and influencer relations for newly opened hair salon AEVUM.

International hair visionary Tom Smith and luxury salon expert Chris Donohue have announced the opening of AEVUM in the heart of Bloomsbury. Together, they have created a future-facing concept, reframing what a luxury salon ought to be.

From Doctor-led DNA testing and hair growth focused acupuncture and reflexology, to topical growth factors, red light therapy and layered molecular hair repair - the expected suite of cutting and colour services are supercharged alongside the cutting edge of science and biotech.