b. the agency has been appointed to lead communications for the newly opened hair salon GYO Hair.

Founded by Sarah McKenna, founder of Vixen and Blush, the Oxford Street salon in London offers treatments and products for women experiencing hair thinning, alongside options for those who wear hair extensions. Services include consultations, clinical scalp treatments, head spa, microneedling and LED.

The agency will manage launch activity, founder profiling, brand awareness and storytelling.