Thirsty has been appointed to handle PR, events & social for haircare brand The Steam Bar. The Steam Bar range consists of core vegan and cruelty-free products that combine science and essential ingredients to protect and nourish natural and textured hair. The Steam Bar Haircare range has exclusively launched at Selfridges online and in-store.

The brand will open the doors to its first premium salon experience, The Sanctuary. The Sanctuary is dedicated to providing high-quality hair care services to all, catering to the unique needs of their hair and scalp care including a range of world-class services for scalp care, natural hair as well as protective styles. The salon will be open from Spring 2024 in Selfridges.