Brandnation has been selected to handle the integrated PR brief for HASK to include social strategy, campaign, influencer and press office. The digital brief includes increasing brand awareness, launching an exciting NPD plan throughout 2024 and activating new campaigns to support the ever-growing retail network.

HASK is a hair brand with commitment to clean beauty which is demonstrated through a range of problem-solving formulas designed to cater to various hair types and concerns. Products are free of sulphates, parabens, artificial dyes, phthalates, gluten and aluminium starch.