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Date posted on DIARY directory: Wednesday 17th September 2025
PURPLE NY has been appointed to represent OUAI, a modern lifestyle hair, body and fragrance brand founded by celebrity stylist Jen Atkin, bringing effortless luxury into the everyday.
OUAI has quickly grown into a category-defining favourite, beloved for pairing high-performance formulas with an easy, approachable philosophy that fits seamlessly into everyday routines.
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