British fitness apparel brand Gymshark has appointed Megan Thee Stallion as its first celebrity ambassador. The three-time Grammy Award-winning artist joins the brand's Athlete program as part of a multi-year partnership.

The collaboration launched on 13 October with a global campaign titled Megan Does Gym, shot by Jack Bridgland. The campaign centres on Megan's training routine, which includes Pilates, HIIT and weight training, and features her working out alongside women from Gymshark's network.

"Fitness has become such an important part of my life, so I'm really excited to partner with Gymshark. I'm a big believer that working out has a powerful impact on your physical and mental health and it's just one of the best forms of self-love and building confidence. We all approach fitness differently, so I just want to encourage everyone to find the best routine that works for them, show up consistently and take on the gym with confidence," Megan said.

Megan's training includes medicine ball workouts, squats and donkey kicks, which she calls "Stallion Kicks".

"Championing strong women has been part of Gymshark's DNA since day one - not just physical strength, but the confidence to be completely yourself. Megan embodies that better than almost anyone we could imagine: she is unapologetic, she trains to get stronger, to clear her mind, and to keep growing," said Carly Natalizia, Chief Commercial Officer at Gymshark.

The campaign will run across Gymshark's paid and owned channels, retail touchpoints and out-of-home, with a dedicated online and in-store shopping experience.