Gui Rosa has appointed PURPLE London to manage global press and VIP communications for its Spring/Summer 2027 London Fashion Week debut.

London-based Portuguese designer Gui is a Central Saint Martins MA Fashion graduate who specialises in handmade crochet and knitwear. Following their MA showcase, Gui gained international attention after being selected by Alessandro Michele to participate in the digital GucciFest and has recently been chosen by the British Fashion Council to join its BFC NEWGEN programme for September 2026 London Fashion Week.