BEAUTY
Groupe Rocher sells makeup brand Flormar
Date Posted: Tuesday 9th July 2024
Personal care product company, Groupe Rocher has signed a share purchase agreement with a company composed of a consortium of three Turkish investors - Esas Private Equity, Tacirler Asset Management PE Fund I, and Credia Partners, to sell its Turkish makeup brand, Flormar.
This sale is part of the transformation of Groupe Rocher, announced last July. It will free up room for manoeuvre with a view to investing in its future, particularly in Asia, a strategic region for its development, while respecting its financial commitments.