Date Posted: Wednesday 6th January 2021
Grazia has launched new parenting brand The Juggle in partnership with global experts in baby and childcare products, Huggies. Based predominately on Instagram, The Juggle will be a new social community offering insight into today's parenting challenges, expert useful advice, a style that makes sense when you've got kids and some light relief.
In addition to providing practical content from well-known and trusted experts such as Anna Whitehouse (aka Mother Pukka), The Juggle will include fashion, beauty and interiors advice, as well as building a parenting community. Huggies will provide branded content, sponsored posts and offers on The Juggle Instagram channel, in Grazia's magazines and online.
Hattie Brett, Editor, Grazia, said “At Grazia, we know that when you become a parent, you don’t stop completely being you. But you do have new concerns, fresh challenges and require a whole new host of items for your wardrobe and home you never thought you needed. And, right now, in the midst of a pandemic whose restrictions have hit parents particularly hard, you also need to know you’re not alone in feeling like the juggle is real. So, we want The Juggle to be reassuring, useful and offer some light relief in a world where you’re glued to your phone more than ever.”
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