Date Posted: Tuesday 2nd May 2017
Fashion still life photographer and film-maker Graeme Montgomery has launched Gramco.studio to create images for the new media. Having previously worked for clients including Dior, Prada and Burberry, the studio is a collaboration of young photographers, film-makers, retouchers and editors working under Graeme’s creative direction and technical supervision in Clerkenwell. It will be producing a constant stream of polished, on-trend, quirky and humorous photographs, gifs and films tailored to a brand's identity, goals and seasonal direction.
Graeme says “Clients need new images for Instagram 365 days a year and these need to relate not only to the season but to events such as Valentine's day or a movie release. Gifs and short films have become an important part of the mix to grab attention on a small screen. Clients often have good campaign, backstage and celebrity social media images, but they forget how important it is to show product. My product images for clients such as Jimmy Choo get twice as many likes as the model pictures."
Gramco.studio in 'services & helplines'
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