USA skincare and self-care brand grace & stella has made its UK bricks-and-mortar debut with Boots, bringing its eye masks and skincare to consumers across the country.

In the UK, grace & stella's hero eye masks are currently the number one bestseller in Eye Treatment Masks on Amazon UK. 

grace & stella is available now in approximately 290 Boots stores nationwide, with a dedicated six-SKU Mask Bar in 135 stores and a four-SKU freestanding mask display in a further 155 stores. Hero products include the brand's eye masks, with Energising Eye Masks available from £4.99 for two pairs. The range is also available on Boots.com, alongside a Boots-exclusive Christmas gifting tray featuring three kits. The full grace & stella range will be included in Boots' 3 for 2 promotion throughout December.

"Launching in Boots is the single most important step in our entry into the UK market. Boots has become the home of beauty in the UK, and with its focus on social-first trends, it's bringing in exactly the customer who discovers brands on social and already knows grace & stella. As the UK's heritage beauty retailer, Boots holds a special place in all of our hearts, so seeing our products on its shelves is a real milestone for the brand. Going straight into the Mask Bar was a deliberate choice. Eye Masks are the category we know we can lead, and they're the perfect way to bring grace & stella into UK shoppers' skincare routines. Customers can pick up a pack and go, whether for travel, gifting, or sharing with friends," said Caroline Finn, Chief Marketing Officer at grace & stella.

All products are vegan and cruelty-free.