GQ Hong Kong is launching under Rubicon Publishing Ltd., publisher of Vogue Hong Kong. The men's lifestyle, fashion and luxury publication will debut digitally first in Summer 2025 with the first print edition set for September 2025, under licence from Condé Nast.

Desiree Au, Publisher of Vogue Hong Kong, will take the helm as GQ Hong Kong's Publisher, with media professionals Jumius Wong as Editorial Director and Alex Sun (pictured) as Executive Director. The management team's international exposure and expertise ensure that GQ Hong Kong will have a global-local narrative for the region's sophisticated audience.