AKA Communications has been appointed as the PR and communications representative for premium extra virgin olive oil brand Krude.

Krude was co-founded by multi-Michelin-starred chef Gordon Ramsay alongside Ben and Elle Caring, owners of Soho House wine brand Lady A. The brand launched in May.

AKA Communications will lead strategic media relations, brand positioning, influencer engagement and VIP relations for Krude across the UK market.

The Krude collection launches with seven products, including the Krude Infused Range featuring Chilli, Garlic, Lemon and Basil variants, and the Krude Nude Range with 'Finish Me' Nude for drizzling and 'Cook Me' Nude for cooking.