Google has released its annual Holiday 100, a curated gift guide based on this year’s search trends across tech, home, style, beauty, toys and more. According to Google, there are over a billion shopping-related searches on Google every day.

Key search trends

• Searches for “kitten heel sandals” rose 295%
• Queries for “Nike V5 RNR running shoes” climbed 150% in 2026
• “Utility jacket” was searched more than ever
• Perfume was the top type of gift set searched this year
• Searches for “adjustable roller skates” rose 180%
• Search interest in “lymphatic sculpting face brush” rose 400%
• Searches for “Cécred hair products” grew 160% in 2026
• Searches for “podcast microphone” rose 115%
• “Ski mug” was a breakout search this year
• Queries for “classic toy train set” rose 240%
• Searches for slim oval sunglasses rose 550% this year
• Dangle pearl earring searches increased 245% in 2026
• Searches for all-in-one luggage rose 55% in 2026
• Searches for the Coach Margot Sandal rose 65% in 2026
• Searches for red cardigans increased 65% in 2026
• Danessa Myricks Beauty hit an all-time search high this year
• Anker charging station searches rose 75% in 2026
• Bakeware set searches were up 170% this year
• Searches for air fryer toasters rose 60% in 2026
• Searches for stuffed elephant plushies rose 240% in 2026

Beauty

• Danessa Myricks Plumping Gloss
• Olaplex No.3PLUS Hair Repair Treatment
• Bask & Lather Healthy Hair Starter Kit
• Cécred Restoring Hair & Edge Drops
• Cetaphil Gentle Skin Cleanser
• Tower 28 SOS Daily Hypochlorous Acid Spray
• TONE Deodorant Discovery Pack
• Shaving & grooming kit
• EADEM Cashmere Peel Milky Exfoliant
• ILIA Super Serum Skin Tint SPF 40
• Sol de Janeiro Brazilian Play Body Wash
• Sincerely Yours So Soft Daily Moisturizer
• Pattern Beauty Vibrating Flat Iron Hair Straightener
• rhode Pocket Blush
• Sephora Favorites Holiday Perfume Sampler
• Lightweight lipstick
• Lymphatic sculpting face brush
• Good Weather Skin The One Warm Glow SPF30
• Summer Fridays Jet Lag Mask

Apparel

• Coach Margot Sandal
• Levi’s Women’s Cinch Wide-Leg
• Steve Madden Calico Tabi Ballet Flat
• A&F Cotton-Blend Roll Neck Crew Sweater
• Bombas Saturday Suede Slip On
• Cozy Earth CityScape Sweatpant
• Old Navy Boys Sherpa Fleece Zip-Up
• Bean Boots by L.L.Bean
• Comfrt Airplane Mode Travel Hoodie
• Columbia Women’s Amaze Puff Hooded Jacket
• Kids raincoat
• Lace detail cami top
• Fire Hose Cargo Work Pants at Duluth Trading Co.
• Uniqlo Pointelle Cardigan
• Rhone Commuter 1/4 Zip Sweater
• Reformation Elio Knit Top
• McLaren Racing Long Sleeve Jersey at Puma
• Rothy’s Kids Re-Velvet Clog
• Leopard print skirt
• New Balance Trackside Women’s Woven Jacket
• Fear of God Cotton Twill Work Jacket
• Pyjama set
• Leather jacket

Accessories

• Warby Parker Millie Sunglasses
• Silk scarf
• Casely Phone Case
• Telfar Wallet
• The North Face Borealis Backpack
• NOBL Travel All-In-One Carry-On
• Rothy’s Crossbody Camera Bag
• Packing cubes
• Away Signature Companion Bag
• Kendra Scott Willa Gold Pearl Huggie Earrings

Health & Wellness

• Nike V5 RNR
• Tennis skirt
• Fitbit Edge Fitness Tracker
• Workout set
• LED facial mask
• Meditation journal
• Pilates resistance set
• Paddle set
• Sweatband
• Athleta Salutation Stash Legging
• Adult bento lunchbox

Electronics

• Anker Magstand Charging Station
• Turntable record player
• Drill Kit at Acme Tools
• Portable sound machine
• Pura x Thymes Holidays Home fragrance set
• Roborock Q7 M5+ Robot Vacuum and Mop
• Travel mini ring light
• instax mini 13 at Best Buy
• Podcast microphone

Home & Garden

• Caraway’s 6-Piece Bakeware Set
• Cat Condo at Wayfair
• GreenRow Fiora Florentine Coasters
• Lulu and Georgia Augusta Vase
• RugsUSA x Nate Berkus
• Our Place Titanium Always Pan Pro
• GOODEE Throw
• Rejuvenation Terrafirma Canape Serving Tray
• Mark & Graham x Steele Canvas Storage Bin
• Air Fryer at The Home Depot
• Williams Sonoma Olivewood Cheese Knives
• AERIN x Williams Sonoma Home Scallop Bath Mat
• West Elm Holiday Skiers Stoneware Figural Mug
• Pottery Barn Teen x Hello Kitty Table Lamp
• Pottery Barn Kids My First Anywhere Chair
• Electric kettle
• Pottery Barn Stewart Plaid Homescent Collection

Toys & Games

• Pets Alive Baby Elephant Surprise at Walmart
• tonies Bluey Toniebox 2 Cloud Pink Starter Set
• Train set
• Squishies
• IYKYK Games What’s The Word?
• Kids spelling blocks
• Kids adjustable rollerskates
• Lovevery Looker Play Kit
• The Kraken Piccolo Snare Drum at Sweetwater
• Guardian Kids Bike
• FAO Schwarz Piano Mat at Nordstrom

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