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Google Trends reveals Year in Search 2021 report

Date posted on DIARY directory: Friday 10th December 2021

Google Trends reveals Year in Search 2021 report

Google Trends has published its Year in Search 2021 report. The report analyses billions of queries to discover what people are most curious about. 

The most searched for items in the UK include:

All Terms

  1. Euros
  2. Premier League
  3. Christian Eriksen
  4. Covid vaccine
  5. Prince Philip

People

  1. Christian Eriksen
  2. Matt Hancock
  3. Emma Raducanu
  4. Piers Morgan
  5. Alex Baldwin

Beauty & Fitness

Related topics

  1. Boxing at the 2020 Summer Olympics
  2. Kat Von D
  3. Harrods - department store
  4. Trolley Case
  5. Harrods

Trends include:

  • In 2021, doomscrolling was searched more than every globally
  • Searches for affirmations reached an all-time high worldwide this year
  • Thanks to Bernie Sanders, searches for mittens reached an all-time high in January globally 
  • The world searched for how to start a business more than how to get a job in 2021
  • Sustainability was searched at record highs this year worldwide
  • How to maintain mental health was searched more this year globally than ever before
  • The world searched for body positivity in 2021 more than ever before 

Discover more Google searches here.

CONTACTS

Google UK in 'Brands'