Google has published the Holiday 100, an overview of the top trending gifts across a range of categories, based on Google search interest.

Fashion:

Searches for crescent bags were on the rise.
Searches for initial pendant necklaces nearly doubled in 2025.

• Kendra Scott® Bella Hoop Earring
• Gap® VintageSoft Joggers
• Ralph Lauren® Cable-Knit Sweater
• Google Pixel Watch 4
• adidas Samba Jane
• Coach® Nolita 19 Stacking rings
• Drop waist dress

Beauty:

Searches for Sephora sets jumped 140% this year.
Glossier eau de parfum was a 2025 breakout search.

• e.l.f. Cosmetics Glow Reviver Melting Lip Balm
• ILIA Super Serum Skin Tint
• INFINITI PRO CONAIR™ Styling Wand
• Olaplex Nº 7 Bonding Oil™
• rhode® Glazing Milk
• Makeup By Mario Ethereal Eyes™ Nature

Home:

Searches for Switch 2 hit a high score in 2025.
LEGO Willy Wonka stacked up as a 2025 breakout search.

• Skullcandy Crusher® PLYR® 720
• Bombas Merino Wool Blend Socks
• West Elm® Homescent Collection Diffuser
• TV projector at Home Depot
• Casper Original Pillow
• Red light mask at Best Buy
• Cozy Earth Bubble Cuddle Blanket
• Our Place® Cookware Set

To view all products, visit google.com.