Google has announced changes to its Google Shopping platform. Google is now allowing any business owner that sells products online to list their products for free. Commencing 27 April, search results on the Google Shopping tab will consist primarily of free listings, helping merchants better connect with consumers regardless of whether they advertise on Google. 

Bill Ready, President, Commerce at Google, said in a statement: "With hundreds of millions of shopping searches on Google each day, we know that many retailers have the items people need in stock and ready to ship but are less discoverable online.".

The new changes will take effect in the US by the end of April with the aim to expand globally before the year of year. Ready also said that Google would be beginning a new partnership with PayPal to allower merchants to link their accounts.