Google has launched Search profiles, a feature that allows publishers and creators to manage their presence on Google Search.

Search profiles provide a dedicated space for publishers and creators to showcase articles, videos and social posts. Users can follow sources from their profile to see more content on Discover, which appears on the Google app home screen. The profiles can be accessed via a creator or publisher's knowledge panel, by tapping names on Discover, or through direct URLs.

Publishers and creators with substantial followings on major social or video platforms can claim their Search profile and customise it with avatars, bios, websites, social media links and content. Claiming a profile may create a knowledge panel for eligible users, while existing knowledge panels will be enhanced with updated avatars and content.

The feature launches initially in the USA, with plans to expand globally and add more capabilities.