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Date posted on DIARY directory: Monday 28th July 2025
Google has announced the launch of Web Guide, a Search Labs experiment that uses AI to intelligently organise the search results page, making it easier to find information and web pages.
Web Guide groups web links in helpful ways - like pages related to specific aspects of a query. Under the hood, Web Guide uses a custom version of Gemini to better understand both a search query and content on the web, creating more powerful search capabilities that better surface web pages users may not have previously discovered.
Similar to AI Mode, Web Guide uses a query fan-out technique, concurrently issuing multiple related searches to identify the most relevant results.
Web Guide will be accessible to opted-in users from the Web tab on Search, where users can easily switch back to standard Web tab results any time.
Over time, as part of this Labs experiment, Google will also start to show AI-organised results in other parts of Search, including the "All” results tab, as it learns where they can be most useful in helping people discover the web.
For more information, visit blog.google.
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