USA Basketball has unveiled beauty brand, Glossier as its official beauty partner, marking this the first USA Basketball partnership exclusive to the USA Women’s National Team program since 1996.

As part of the partnership, Glossier will gift the 2024 USA Basketball Women’s National Team packages of skincare, makeup and beauty products in connection with their travel in Europe this summer and will have a presence at the USA Basketball exhibition game in London on 23 July. The partnership will also entail social media content, out-of-home advertising, and community engagement moments to go live this summer.

In addition to the first women’s specific partnership in nearly two decades, the partnership marks the first-ever official beauty partner in USA Basketball history.