GLAMOUR has announced the launch of its new Editors’ Choice Awards 2026, giving brands the opportunity to be honoured as the very best in beauty.

Part of the inaugural Global Beauty & Wellness Awards 2026, which brings together beauty must-haves across GLAMOUR’s global editions, the Editors’ Choice Awards will be judged by highly esteemed GLAMOUR beauty editors in the UK.

Brands have the opportunity to enter products into 12 new categories, where they can get products into the hands of the GLAMOUR experts, led by Associate Beauty Director Fiona Embleton & Acting Beauty Editor Dominic Cadogan, and win the chance to be crowned their best-in-category beauty must haves.

The 12 new Editors’ Choice categories are:

• Best Luxury Makeup Product
• Best Makeup Product under £20
• Best Luxury Skin Product
• Best Skin Product Under £20
• Best Multi-tasking Product
• Best Hair Product
• Best Body Product
• Best Fragrance
• Best Tool
• Best Wellness Product
• Best New Beauty Product* launched from January 2025
• Best Viral Product

Judges will be basing their criteria on efficacy, innovation, commitment to diversity/shade range, commitment to sustainability, packaging, quality of ingredients, value for money and ease of use.

Winners and runners-up of each category will be celebrated extensively on GLAMOUR’s website and via social media, and will be offered the opportunity to purchase usage rights of the logo for marketing purposes.

The deadline for submissions is 7 January. Winners will be announced in February.

For more details on how to enter, visit eventbrite.co.uk.