Media publisher News Corp Australia has announced the launch of Glamour Australia, a digital, social and video-first lifestyle brand for young women.

Built for Gen Z and Millennial audiences, Glamour Australia will focus on authentic, accessible and highly shareable content, delivered where audiences already are: social, video, mobile-first platforms, and a dedicated digital home.

Additionally, Australian department store MYER has signed on as Glamour Australia’s exclusive, multi-year beauty launch partner. Together, the two brands will integrate e-commerce and insider content to connect with consumers. 

The addition of Glamour Australia expands News Corp Australia’s nearly 20-year partnership with Condé Nast. Glamour joins a licensed portfolio that includes Vogue Australia, Vogue Living and GQ Australia.

News Prestige and Condé Nast Australia's Editorial Director and Publisher Edwina McCann said: “Glamour is for today’s young Australians who move at the pace of social and expect insider content first. We’re building the Glamour Australia universe across the platforms they live on, social and video first, backed by a standalone Australian site with optimised video, e‑commerce and a mobile‑first user experience. Plugged into global trends with an Australian point of view, our new lifestyle platform will empower young women to own their style through inspiration, practical advice and a sense of community.” 

Glamour Australia will launch across social channels from mid-2026, followed by a website and newsletters later in the year. Editorial appointments to be announced in due course.