Hair tool brand ghd has appointed BLANKET to handle its UK and Irish communications and lead on driving brand awareness, press office strategy and implementation.

BLANKET will work in synergy with the ghd team to continue to build on their NPD launch successes and support core products, with luxury positioning and virality.

As ghd celebrates 25 years of innovation, BLANKET will provide strategic PR support and experiential activity for UK and Irish media and continue to grow the brand as a disruptive heritage player and market leader within the hair tools category.