George at Asda has announced its collaboration with womenswear designer ROKSANDA and the British Fashion Council on an official capsule collection to mark the 40th year of London Fashion Week. The partnership demonstrates George at Asda’s commitment to British Fashion through a donation to the BFC Foundation. The collaboration comprises 30 womenswear pieces, including sweats, fleeces and puffers, in ROKSANDA's signature colour block. Prices range from £14 to £60 and will be available online and in selected stores from 17 September.