Amanda Fulton, editor of Ginger Mum Style, has appeared in Garnier's Olia TV campaign. The new campaign celebrates #TheOliaEffect, going back to the very heart of the brand – talking to true Olia advocates. Discovering their individual stories, shade secrets and their love for Olia. Amanda’s striking, red hair is perfect for Olia and represented beautifully in the campaign.

Amanda started blogging after her second child and at 40, she went on to create successful, Ginger Mum Style– a blog which embraced her ginger hair and empowered her two boys who share her hair colour. With Amanda’s style, her love of beauty and fashion, the blog evolved to include everything she is passionate about and is one of the most popular lifestyle blogs in the UK.