American lifestyle brand GAP has announced the launch of GAP Beauty, beginning with a reimagined version of its fragrance collection originally introduced in November 1994. The five scents - Dream, Grass, Heaven, Om and new addition Harmony - have been reformulated as eau de parfums at 20% concentration.

DSM-Firmenich perfumers Honorine Blanc and Nicole Mancini developed the collection.

The collection launches in all GAP stores nationwide and online on 30 July, available in three formats: a five-piece 0.05 oz Discovery Kit ($20), 10ml ($20) and 50ml ($52).