American sportswear brand GANT has announced the launch of its first-ever men’s fragrance range in the UK.

The scents draw inspiration from the East Coast of the USA, where the brand was founded in 1949. The three signature fragrances were crafted to embody the brand's heritage, blending fresh coastal notes, timeless elegance, and modern sophistication.

Available at GANT and The Perfume Shop, priced at £59 for 50ml and £79 for 100ml.