Date Posted: Thursday 24th October 2019
FutureBrand has released a report titled What factors are influencing beauty in 2019? The beauty industry is estimated to grow to $863 billion by 2024 and so FutureBrand has identified five key trends shaping the future of the beauty industry.
A major influencing factor on the beauty industry identified in the report is the rise and importance of purpose, which, it argues, has affected the industry more fundamentally than most other sectors. As society has become more progressive and inclusive, the industry has had to adapt to keep up and, through necessity, it has embraced a more positive set of values.
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For the full report please email this contact.
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