Future plc has announced the launch of ROOMS, a media brand dedicated to renters under 35. Launching on TikTok, ROOMS will be bringing a fresh, fun, personality-driven approach to the homes space. Created by Gen Z for Gen Z, ROOMS delivers entertaining, trend-led, and practical content tailored to the realities of rentin, whether it’s small-space styling tips, helpful how-tos, or housemate horror stories.

Emilie Mendham (pictured), previously Social Editor at Ideal Home, has been appointed Editor. Amal Tabache (pictured right) has been appointed Broadcaster and will be continuing her role as Social Media Assistant at Ideal Homes.