Future plc has announced the launch of Fit&Well, the first digital wellness brand for the post-COVID-19 era. Led by content director Paul Douglas, the digital publications targets those looking to improve their overall health and fitness, regardless of gender, age or fitness level, Fit&Well also caters to the  booming ‘active aging’ segment, tapping into the growing population of senior citizens which is expected to more than double between 2015 and 2050.

Content includes health and wellbeing, fitness, nutrition and mental health delivered through a mix of health-related news, exercise-based how-to guides, reviews of fitness equipment, healthy recipes and inspiring case studies.

The team is keen to receive relevant news stories (including study/survey results, new launches and timely comment/advice), opportunities to collaborate with respected experts and influencers, and exclusive content.