Online fashion, beauty and lifestyle publication, SheerLuxe and its talent management agency BLUSH Talent MGMT, have announced their acquisition by Future plc. As part of the Women & Luxury vertical, ​S​heerLuxe will benefit from Future’s proprietary tech, global commercial expertise and premium ​specialist brand network – accelerating​ growth and unlocking new opportunities for partners. 

Georgie Coleridge Cole, Founder & CEO, who started SheerLuxe at her kitchen table in 2007, has said, "Joining Future is a huge milestone for us all here at SL. Our mission has always been to inspire, educate and entertain, and over nearly two decades, our best-in-class team has built SheerLuxe with passion, resilience and heart. I particularly want to thank our senior leadership team, who are truly knockout and so deserving of this moment. I’m deeply grateful to Future for recognising the long-term value in what we’ve created and for sharing our vision. With their innovative and ambitious approach to media, they are a natural home for SheerLuxe. Here's to a new chapter!"

This new chapter gives SheerLuxe the opportunity to grow into a true legacy brand, that stays rooted in the values it was built on, but that is set up to thrive for years to come, including expansion into the USA with the support of its new owners.