Creative communications agency Full Fat has appointed Alex Karol as its new Head of Publicity, marking the next stage in the agency’s growth as an award-winning, certified B Corp communications leader across lifestyle, entertainment and purpose-driven brands.

In her new role, Alex will lead Full Fat’s culture and entertainment division, shaping earned media and storytelling that places brands naturally within culture and the communities driving it - recognising the growing importance of credible, human-led narratives in an increasingly AI-driven landscape.