The Tape Agency has been appointed to handle UK seeding for French skincare brand SVR, working with distributor partner The Beauty Tank. The agency will introduce UK media and KOLs to the brand via targeted seeding based on its network of media, influencers, celebrities and creators.

The Tape Dispenser, a nano creator community platform that builds content, community and brand engagement through UGC and creator partnerships has been appointed to support creator-led content with SVR on a monthly basis, engaging nano creators and introducing them to the SVR brand through creative briefs.

SVR is a French pharmacy skincare brand founded in 1962, offering skincare solutions for all skin types. The brand is recommended by dermatologists in over 60 countries and is the number one contributor to growth in the skincare segment in the French pharmacy sector.

The Beauty Tank is a UK brand marketing, digital marketing, distribution and importing company founded by Andrey Parakhnevitch. Parakhnevitch previously held senior leadership roles at L'Oréal Luxury Division, Pierre Fabre and the Kresk Group.