French label Ysé has appointed Le Grey to handle the brand’s communications strategy in the UK.

Founded in 2012 by Clara Blocman, Ysé was created to accompany women through every stage of life. At the heart of the brand’s vision is a sensual, intimate wardrobe where corsetry expertise, swimwear and ready-to-wear come together seamlessly around a shared silhouette.

Designed with women’s bodies in mind, each collection tells a story through craftsmanship, precise cuts and considered materials, underpinned by Ysé's commitment as a certified B Corp to responsible, long-term impact.

As part of its continued evolution, Ysé is proud to unveil its debut denim capsule - a natural extension of its mission to build a complete, modern wardrobe that invites women to feel comfortable, confident and truly themselves.

The collection is available at the brand’s London flagship at 190 King’s Road, London as well as online via yse-paris.com.