The Friday Agency has been appointed as the UK communications and VIP partner for ROJA London, an independent luxury fragrance house defined by British craftsmanship, artistry, and modern haute perfumery.

Founded in Mayfair in 2011, ROJA London continues to pioneer the world of fine fragrance with its dedication to creativity, uncompromising luxury, and authentically memorable scents.

This new chapter is marked by the opening of its flagship boutique in Burlington Arcade, a contemporary expression of the house’s enduring commitment to British excellence and savoir-faire.