PURPLE has been appointed as the UK communications agency for niche fragrance house Memo Paris.

PURPLE will lead the brand's UK communications strategy, supporting its fragrance launches, media relations, creative storytelling and brand-led activations.

Founded in Paris in 2007 by Clara Molloy and her husband John, Memo Paris creates fragrances inspired by travel, memory and discovery. Each fragrance captures the essence of a destination, translating places, emotions and encounters into olfactory compositions. Its portfolio includes African Leather, Madurai, Marfa, Odéon and Cap Camarat.