UP Public Relations has been appointed to lead PR and communications for Kaorium, the fragrance discovery platform that uses AI to translate sensory responses into personalised scent recommendations.

Known as "The Scent Sommelier™", Kaorium's technology launched in London last year and won Best Digital Innovation at the 2026 Fragrance Foundation UK Awards.

UP Public Relations will support Kaorium in building its profile within the UK beauty and fragrance industry.