UP Public Relations / UPPR has been appointed as the UK PR for Kida Kyo - a new independent fragrance house creating modern perfume through intentional limits.

Created by Jamie Shuker (former creator of Facetheory), creative director Ari Omori, and perfumer Pia Long, Kida Kyo is influenced by early modernist design principles and Japanese elegance. The brand prioritises clarity, balance, and reduction - allowing each composition to unfold slowly and sit close to the skin.

The debut collection consists of six fragrances, conceived as a cohesive series rather than isolated launches.