Helen McTiffen and Alexis Strauss have been appointed to handle the PR for family perfumers Farina, the inventors of the original Eau de Cologne in 1709.

Today, Farina remains in family hands with 9th generation perfumer Louise Farina at the helm. For over 300 years, Farina has been shaping the history of modern perfumery. The scent conquered the European courts and captivated personalities such as Napoleon, Goethe, Empress Elisabeth of Austria, and Queen Victoria. The original Eau de Cologne continues to be produced in Cologne and remains a timeless classic, the recipe of which is strictly guarded.