Following the successful scaling of womenswear brand Lavish Alice to eight figures and its recent acquisition by Club L London earlier this year, Co-Founders and Directors Lee Bloor and Matthew Newton have announced the official launch of GAIA the Agency, a full-service strategic consultancy purpose-built for fashion, travel, hospitality, resorts, boutique hotels, beach clubs, bars, and restaurants.

With over 20 years of combined experience building and exiting multi-million-pound businesses, Bloor and Newton bring a proven track record in concept, design, marketing, retail strategy, production, distribution and global brand expansion.

Bloor was also one of the co-founders of 360° independent fashion, beauty and lifestyle consultancy, Label PR, but exited the business in 2022.

The agency offers an elite, end-to-end consultancy for emerging and established brands seeking to cut through in a saturated market. GAIA delivers tailored support across brand development, PR, marketing, D2C e-commerce, B2B wholesale, global distribution, finance, investment and logistic architecture, creative production, studio and shoot production, and M&A advisory, with a high-impact approach designed to scale brands strategically and sustainably.

GAIA the Agency launches as a new creative studio specialising in conceptual storytelling and brand building for the fashion, travel, hospitality, and lifestyle sectors. It offers a refined, design-first approach to developing distinctive identities for fashion, resorts, boutique hotels, beach clubs, bars, and restaurants. 

The agency will be representing womenswear brand Lavish Alice.