Former Video Director and Media Director of Social Chain, Alex Brown and Joe Gradwell have announced the launch of their new social media marketing agency Campfire. Founded in Manchester, Campfire already has clients including Missguided, MyProtein and The Inkey List. 

Campfire aims to create memorable social experiences built by science and human behaviour, both Alex and Joe describe themselves as social natives with Joe holding the position of CEO and Alex CCO. As well as telling brand stories through social content, Campfire also specialises in paid social with tangible ROI at the core. This is achieved by creating a tailored customer journey using considered touchpoints throughout the consumer purchase process.

Discussing Campfire’s social offering, Joe commented: “We’re a collective of social media specialists, a team of professionals in content creation, making consumers stop in their tracks when scrolling platforms due to witnessing a standout piece of content. Be this long-form video or static content, it’s imperative to take human behaviour into consideration.”